Email marketing is a huge component of the work I do as a designer. Having a captivating subject line, functional email design, and clear sale’s message help to keep readers from bouncing, or unsubscribing. Keeping the designs fresh and on brand is challenging at times, so taking inspiration from brands that kick ass at e-marketing is a worthwhile practice to expand your range. Here are some of my current favourite emails successfully convert clicks to sales!

 

1. Script Font & Visual Overlays

Free People | Email Marketing

 

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2. Tropical Cutouts

Nordstrom | Email Marketing

 

west_emerald_email_campaign_design_collage

3. Lifestyle, Product & Ambiance Collage

Brunette Braid | Email Marketing

 

west_emerald_email_campaign_design_collage

 

4. Artistic Strokes

Finders | Email Marketing

 

west_emerald_email_campaign_design_collage

 

5. Impactful Colour Overlay

BKNR | Email Marketing

 

west_emerald_email_campaign_design_collage

 

6. Extra, Extra, Read All About It...

Sabo Skirt | Email Marketing

 

west_emerald_email_campaign_design_collage

7. Cut & Paste Collage Style

My Domaine | Email Marketing

 

west_emerald_email design_marketing_campaign_design_collage

 

8. Texture Swatches

Loeffler Randall | Email Marketing

 

west_emerald_email_campaign_design_collage

9. Mismatched Artistic Details

Free People | Email Marketing

 

west_emerald_email_campaign_design_collage

10. Go 'Outside the Box'

Banana Republic | Email Marketing

 

west_emerald_email_campaign_design_collage

Looking for more inspiration?

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