West Emerald offers creative services in branding, art direction, graphic design and photography for clients looking to bring their creative vision (or lack of) to life. How did West Emerald get started? I had a dream... Yes, I seriously just said that. It’s true. In my dream I had designed and created a creative brand from scratch and called it West Emerald (I can thank R.E.M sleep for that name). The first thing I did the next morning was purchase the domain without a hesitation and got to work! This journey has been incredibly positive, giving me the platform to travel the world without compromising on my career.


west emerald about design blog kristi vancouver


A design obsessed girl from the mountains, travelling the world in search of new adventures & creative inspiration.

» I was born and raised in Whistler, B.C. Canada. I am extremely grateful that I was able to grow up in an environment where being outdoorsy, adventurous and being a low-key athlete is standard.

» I went to the University of British Columbia; earning my Bachelors of Fine Arts degree in Photography/Digital Media and minored in Biology.

» I spent the last year living & travelling in Australia and Indonesia while freelancing in design & photography. A highlight was watching the sunrise from the top of Mount Rinjani in Lombok, Indonesia - after a 12-hour jungle trek with leeches falling from the trees.

» I don’t think “obsessed” is a strong enough word to describe how much I love the ocean; most notably - whales. Am I the only one that thinks being called a “whale” is a term of endearment?

» The recipe for happiness - for optimal results, eat in this order: dill pickles, carbonara, Smarties, limes, pad thai and finish with Sour Patch Kids... then repeat. It’s good, I promise.