The 2019 Spring/Summer Design Trend I’m Digging

I'm currently obsessed with disruptively layered design elements - from typography to imagery, these layered/overlapping layouts are standing out to me this 2019 Spring/Summer season. Keeping the designs fresh and on brand is challenging at times, so taking inspiration from other creatives helps to spark new ideas and expand your range. Here are some of my current favourite examples of this design trend that I am seeing everywhere (and loving it!).

* Disclaimer : All creative credited to the original designer via Pinterest. Artist's added when known.

1. Layered Elements ft. Kendrick Lamar

Nike | Design Inspiration

west emerald spring summer design style trend 2019

2. Colour Blocking

Ikea | Design Inspiration: @supernovass

west emerald spring summer design style trend 2019

3. Tonal Collage

Design Inspiration

west emerald spring summer design style trend 2019

4. Textual Textures

Design Inspiration

west emerald spring summer design style trend 2019

5. Simplicity Overlapping

Design Inspiration

west emerald spring summer design style trend 2019

6. Layering Elements

Design Inspiration

west emerald spring summer design style trend 2019

7. Flat Graphic Design Style

Design Inspiration

west emerald spring summer design style trend 2019

8. Tone on Tone

Design Inspiration

west emerald spring summer design style trend 2019

9. Minimalistic Details

Design Inspiration

west emerald spring summer design style trend 2019

10. Typography Repitition

Design Inspiration

west emerald spring summer design style trend 2019

Looking For More Inspiration?

Bringing Creative Ideas to Life: Outerwear Photoshoot

Getting to hold an invitation you designed, wear clothes with graphics you made, or in this case - seeing photographs created around your concept is always exciting and incredibly satisfying. I think that is why I gravitate towards print based design - to create something tangible and produced on a mass scale makes my creative soul feel full. Keep reading to find out what it takes to bring your creative ideas to life.

The Brand:

RYU Apparel (Respect Your Universe)
Creators of urban athletic apparel.

The Creative Brief:

The winter campaign featured the brand's range of outerwear. We arranged a photoshoot to create the imagery to be used for the print, web and social graphics for the season.


Photoshoot #1 | Holiday Themed Imagery

INSPIRATION | MOODBOARD

 

For the Holiday season, most brands go for classic red and green tones or a Christmas angle. It was tricky to come up with an idea for RYU that was "holiday" without being "kitschy," and "festive" while still maintaining the brand's minimal/subtle aesthetic. I decided to create a warm toned palette with soft lighting effects, bokeh photography, and a creative use of focus.

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Photoshoot #2 | Winter Themed Imagery

INSPIRATION | MOODBOARDWinter-Campaign-West-Emerald-Photoshoot

 

The winter themed campaign was launched after the holiday campaign, but featured the same products and models. To create a contrast, I went for a cool toned palette with bright whites, and muted blues to reference the season without distracting from the apparel. To create visual interest and a creative focal range, fake snow was incorporated on-set. #saltbae.

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Photographer: Anthony Redpath
Models: Praise Vaughn & Tyson Gillies
Hair & Makeup: Christina Petry
On-Set Creative Direction: David Belanger & Tom Ravenhill
Photo Editor: Thais Tomzhinsky

Looking For More Photoshoot Inspiration?

10 Inspiring Creators with Badass Designs

Feature image by @borisschmitz 

It is as simple as this - I love pretty things. As a designer, I am always on the lookout for images, ideas and unique creations to inspire the boundaries of my own creativity. Learning how other artists develop their visuals and individual style is crucial to expanding your own horizons of capability.

Don’t just steal the style, steal the thinking behind the style. You don’t want to look like your heroes, you want to see like your heroes. The reason to copy your heroes and their style is so that you might somehow get a glimpse into their minds. That’s what you really want — to internalize their way of looking at the world. If you just mimic the surface of somebody’s work without understanding where they are coming from, your work will never be anything more than a knockoff. "

  Steal Like An Artist : 10 Things Nobody Told You about Being Creative - Austin Kleon

Here are 10 creators that with work that is beyond inspiration worthy - truly badass.


 

1. LINES IN LOVE

I absolutely love this creator's work - simple and sensual. The artist uses continuous lines to develop and intertwine the subjects seamlessly - this is not easy!

Inspiration // @flowsofly


 

2. COLLAGE CREATIONS

Helene is an absolute master at creating mixed media collages using trend focused content. Her designs include people, patterns and colour combined in a funky aesthetic.

Inspiration // @scylenedesign


 

3. MASTER OF BADGES

These designs never cease to impress me. If you are a fan of the outdoors, the Pacific Northwest (#pnw) or simply looking for inspiration for combining illustrative elements - look no further. It's no surprise Liam's creations are popular tattoo ideas.

Inspiration // @liamashurst


 

4. BABES & PLANTS

This collage artist mixes together visuals of women and florals. Contrasting colours of blue and orange litter her feed in a way that makes my heart sing.

Inspiration // @rocio_montoya


 

5. PORTRAITS OF PEOPLE

A true Pinterest favourite, Boris' creations are a staple to the platform. His portraits are unforgettable - featuring continuous lines in a way that only a pro can create. LOVE!

Inspiration // @borisschmitz


 

6. MIXING MEDIUMS

These creations are adorable - plain and simple. The artist brings elements of food, plants or objects to life in a way that puts a smile on your face.

Inspiration // @jesuso_oritz


 

7. PAINT & PICTURES

The poster child for 'aesthetically pleasing' - Lucie uses paint to add colour to black and white images. I absolutely love her feed and her concepts constantly inspire me to add new textures to my designs.

Inspiration // @luciebirant


 

8. NEON BRIGHTS

If you are a fan of bright colours, look no further. This creator uses neon pigments overlaid on photographs to create a bold visual statement. I love using colour in design, but it can sometimes be challenging to use loud colours in a way that still looks 'expensive' and cohesive - All the inspiration I need here!

Inspiration // @joecruz_art


 

9. SENDING A STATEMENT

Different than the other examples in this post, this artist is incredible at making a STATEMENT. His conceptually based work always carries a message - critiquing society, politics, or simply illustrating something literal.

Inspiration // @dan_cretu


 

10. SIMPLICITY IS BLISS

Inspiring Creators with Badass Designs (@quibe) on

I have seen this artist's work floating around social media for years, posted and reposted over and over - especially on Pinterest. When I finally tracked down the original creator, it was an instant follow for me. Bonus - this creator sells his prints!

Inspiration // @quibe


 

Do you have any creatives that inspire you? I would love to grow my inspiration base and connect with other visual artists - please let me know in the comments below or by connecting on Instagram!

Looking for more aesthetic inspiration?

Why I Decided to Move Abroad to Sydney, Australia.

Okay, it's really happened... I moved to Australia! When I told people that I was heading across the world to live abroad, I always got the same question: "WHY?!" That is a complicated question to put into a quick elevator-pitch-style answer. My short answer is, "WHY NOT?!" Keep reading to find out why I think you should move abroad too!

 


 

1. NOBODY LIKES F.O.M.O.

west emerald blonde abroad move to sydney

Exploring my new digs.

"In the end, we only regret the chances we didn’t take, the relationships we were afraid to have, & the decisions we waited too long to make."

Lewis Carroll

 

Yep, that's right - I just dropped a quote. The Fear Of Missing Out (or F.O.M.O) is the perfect motivator to get out of your comfort zone. I strongly believe in living without regrets, and the only way to do so is to take risks and go after what you want without hesitation. Sometimes these chances we take don't work out the way we wanted them to, but that is all part of the adventure.

When it comes down to it, I would definitely regret not moving to Australia - who wants to look back on their life and talk about all the experiences they almost had? If you are thinking of moving abroad, ask yourself "what do you have to lose?" You can just come back home if you don't enjoy your experience - but at least you can say you did it.

 

2. A CHANGE OF PACE.

west emerald blonde abroad move to sydney

Waking up to a sunrise right before landing in Sydney. New day, new life, new adventure.

"Making a big life change is pretty scary. But know what's even scarier? Regret."

Zig Ziglar

 

Without a doubt, I am guilty of settling into a routine. Don't get me wrong, a little routine never hurt anyone, but don't forget to live a little! I remember the exact moment, sitting in my tiny one bedroom apartment, when I had my "Aha!" moment. I was online shopping for a new couch (and obviously a new rug to match). While I'm at it... I might as well buy new kitchen supplies too, you know - to get the free shipping, right? I caught myself doing this and thought, "WHAT AM I DOING! I am 25, my couch is perfectly fine, my kitchen is too small for those utensils, and I am currently stealing my internet because I can't afford wifi." This was my sign from the universe to change things up because I have far too much still to experience before I stress out over what couch colour works best with my decor.

I have always found that getting out of my comfort zone leads to my biggest and most fulfilling life adventures, and I always welcome a change of pace. Sometimes, you just need that wake-up call to see that you have settled into a routine that may be wonderful, but does it challenge you?

 

3. I'M A LOCAL NOW, RIGHT?

west emerald blonde abroad move to sydney

Overlooking Fingal Bay, a 2-hour road trip from Sydney.

"New Home. New Adventures. New Memories."

The Wilders

 

Being in a new area comes with the perk of discovering new experiences and adventures within a fresh locale. Perhaps your new home base is close to other countries of interest that are now more attainable to check out. While I am in the Southern Hemisphere, I have plans to explore (and re-explore) tons of awesome Australian destinations, in addition to touring Asia and the South Pacific. Why not? It is all so close to me now that I don't have to take a million-hour-flight to get to these undiscovered regions.

 

4. CAREER OPPORTUNITIES ABROAD.

west emerald blonde abroad move to sydney

The view from one of my design contract placement. Hey Sydney!

"It is never too late to be who you might have been."

George Eliot

 

If there is one thing I know for sure, it's that international experience NEVER hurts on your resume. Being employed in your career field in varied locations not only means increased experience, but also new networking opportunities! I have had a blast working for a variety of different companies and it doesn't hurt that the salaries are WAY higher here than back in Canada! During my first week in Sydney, I headed into the CBD and introduced myself to as many design agencies as possible - like 15 a day sort of thing.

During my first week in Sydney, I headed into the CBD and introduced myself to as many design agencies as possible - like 15-companies-a-day sort of thing. I wasn't finding much luck scoring full-time design work through job applications... I was constantly getting rejected when I mentioned that I am visiting Australia on a working holiday visa. People with these visas have a bad reputation for being flakey and unreliable so I was immediately written off. Although this was frustrating, it led me to work in agencies and be contracted out to companies that need designers. More often then not, businesses will want to keep you after you have worked for them - Voila! you now have a full-time job!

10 Inspiring Email Marketing Designs | Collage Style

Email marketing is a huge component of the work I do as a designer. Having a captivating subject line, functional email design, and clear sale’s message help to keep readers from bouncing, or unsubscribing. Keeping the designs fresh and on brand is challenging at times, so taking inspiration from brands that kick ass at e-marketing is a worthwhile practice to expand your range. Here are some of my current favourite emails successfully convert clicks to sales!

 

1. Script Font & Visual Overlays

Free People | Email Marketing

 

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2. Tropical Cutouts

Nordstrom | Email Marketing

 

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3. Lifestyle, Product & Ambiance Collage

Brunette Braid | Email Marketing

 

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4. Artistic Strokes

Finders | Email Marketing

 

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5. Impactful Colour Overlay

BKNR | Email Marketing

 

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6. Extra, Extra, Read All About It...

Sabo Skirt | Email Marketing

 

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7. Cut & Paste Collage Style

My Domaine | Email Marketing

 

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8. Texture Swatches

Loeffler Randall | Email Marketing

 

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9. Mismatched Artistic Details

Free People | Email Marketing

 

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10. Go 'Outside the Box'

Banana Republic | Email Marketing

 

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Looking for more inspiration?

10 Inspiring Email Marketing Designs | White Space

Email marketing is a huge component of the work I do as a designer. Having a captivating subject line, functional email design, and clear sale’s message help to keep readers from bouncing, or unsubscribing. Keeping the designs fresh and on brand is challenging at times, so taking inspiration from brands that kick ass at e-marketing is a worthwhile practice to expand your range. Here are some of my current favourite emails successfully convert clicks to sales!

 

1. Simple & Square

Banana Republic | Email Marketing

 

west emerald email marketing

 

2. Colour Specific Flat-lay

Coach | Email Marketing

 

west emerald email marketing

 

3. Lifestyle & Ecommerce Montage

Espirt | Email Marketing

 

west emerald email marketing

 

4. Colour Wash Blocks

Banana Republic | Email Marketing

 

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5. Text Overlay

Everlane | Email Marketing

 

west emerald email marketing

 

 

6. Artistic Collage

Free People | Email Marketing

 

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7. Outfit Elements

Banana Republic | Email Marketing

 

west emerald email marketing

8. Simplicity is key

JCREW | Email Marketing

 

west emerald email marketing

9. Big, bold & CTA focused

LOFT | Email Marketing

 

west emerald email marketing

10. Handwriting Goals

Banana Republic | Email Marketing

 

west emerald email marketing

Looking for more Email Campaign inspiration?

Career vs. Travel: 3 Tips so you can do both

After I graduated University the plan was to go traveling for a year - obviously - to get the travel bug out of my system before coming home and settling into a career. Just one problem... I was offered my dream job. At the age of 20, passing up on the opportunity with my level of experience (or lack thereof) would be a huge mistake. Enter my internal dilemma: Do I stick with my travel plans or take the job?

I decided to take the job... but I also went on 3 backpacking trips around the world that year.

 


Travel vs. Career: 3 tips to have it all.

 

TIP #1.

Weekend Getaways.

Changing my routine by going away for the weekend and exploring a new place, even if it is just for the day, keeps me sane! Going on short trips is not only cost effective so you can save up for something more substantial, but it doesn’t interfere with your job if are a weekday worker. There is nothing comparable to going surfing in Tofino over a long weekend, or hiking to a new peak on the North Shore to keep my travel urges satisfied until I can afford something bigger.

 

TIP #2.

Ask your employer about bonus options.

In my experience, if you don't ask, you don't know. Most commonly, compensation for hard work comes in the form of a pay raise. I always ask my employers during a review what types of bonuses they can offer. Some great questions to ask are: Do they offer flex-time? How many weeks is paid vacation time? Do they offer additional paid time-off as a bonus?

I have often been asked by my employers what kind of incentives I would like as a reward and I always insist that additional paid vacation time is preferred. Having extra vacation time allows you to go on more small get-aways, or can be combined with other vacation time for a longer trip.

 

TIP #3.

Kill some birds.

Metaphorically speaking, “kill two birds with one stone.” Please don’t actually kill some birds. In other words, maximize your travel experience by adding in nearby countries or stopovers into the itinerary. For example, on my way back from Croatia, I chose a flight with a 2-day stopover in Munich. I had never been to Germany and flights were cheaper if I included a stopover, so I went for it! Let me just say; the beer, schnitzel, and shopping were well worth it!